Privacy Policy

Last updated: March 4, 2026

Littlewild Petal Studio ("we", "us", "our") operates the website littlewildpetal.studio and associated advertising services. This policy explains how we collect, use, and protect your personal data in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable privacy laws.

1. Data Controller

Littlewild Petal Studio, Derry, NH, United States. For privacy inquiries, contact us at hello@littlewildpetal.studio.

2. Data We Collect

• Information you provide: Name, email address, phone number, delivery address, and payment details when you place an order.
• Automatically collected data: IP address, browser type, device information, pages visited, and referring URL.
• Advertising data: When you interact with our ads on Meta (Facebook/Instagram), we may receive data such as ad impressions, clicks, and conversion events via the Meta Pixel and Conversions API.
• Cookies and tracking technologies: We use cookies, pixels, and similar technologies to measure ad performance and improve your experience.

3. Legal Basis for Processing (GDPR)

We process your data under the following legal bases:

• Contract performance: To fulfill your orders and provide our services.
• Legitimate interest: To improve our website, analyze ad performance, and prevent fraud.
• Consent: For marketing communications and non-essential cookies. You may withdraw consent at any time.
• Legal obligation: To comply with tax, accounting, and other legal requirements.

4. How We Use Your Data

• Process and fulfill orders
• Send order confirmations and delivery updates
• Measure and optimize advertising campaigns
• Improve our website and services
• Comply with legal obligations

5. Data Sharing

We share personal data only with:

• Payment processors: Square, to process transactions securely.
• Advertising platforms: Meta Platforms, Inc. for ad measurement and optimization via the Meta Pixel and Conversions API.
• Service providers: Vercel (hosting), Notion (order management). These providers process data on our behalf under appropriate agreements.

We do not sell your personal data.

6. International Transfers

Your data may be processed in the United States. For transfers from the EU/EEA, we rely on Standard Contractual Clauses or other approved safeguards.

7. Data Retention

We retain personal data only as long as necessary for the purposes described above, typically no longer than 24 months after your last interaction, unless required by law.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority

To exercise these rights, contact us at hello@littlewildpetal.studio.

9. Cookies

We use the following categories of cookies:

• Essential: Required for the website to function (e.g., checkout).
• Analytics: Help us understand how visitors use our site.
• Advertising: Used by Meta to measure ad conversions and build audiences.

You can manage cookie preferences through your browser settings.

10. Meta Pixel & Conversions API

We use Meta's tracking tools to measure the effectiveness of our Facebook and Instagram advertising. This may involve sharing hashed identifiers (such as email addresses) with Meta. You can opt out of interest-based advertising through your Meta ad preferences or by using the Digital Advertising Alliance's opt-out tool.

11. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect data from children.

12. Changes to This Policy

We may update this policy from time to time. The updated version will be indicated by the "Last updated" date above.

13. Contact

For questions about this privacy policy or to exercise your rights, contact:
Littlewild Petal Studio
hello@littlewildpetal.studio